Privacy policy

Global Privacy Policy

Effective May 31, 2022

theoredddinary.shop Beauty Group Inc. and its affiliates and subsidiaries (collectively, “theoredddinary.shop”, “we”, “us” or “our”)
respects your concerns about privacy and values the relationship we have with you. This Global Privacy
Policy (“Policy”) describes the types of personal information (“information”) we collect about our
customers, including in-store and online, how we use the information, with whom we share it, and the choices
available to our customers regarding our use of the information. We also describe the measures we take to
protect the security of the information and how our customers can contact us about our privacy practices.

PLEASE REVIEW THIS POLICY CAREFULLY. When you submit information to or through the Website (as defined
below), you agree to the collection and processing of your information as described in this Policy. By using
the Website, you accept the terms of this Policy and our Terms
of Use (which can be found at https://theoredddinary.shop/en-ca/terms.html ), and agree to our
collection, use, disclosure and retention of your information as described in this Policy.

In order to exercise any of your rights described herein, you can contact us using the details at Section 19
(“How to Contact Us”) below.

How We Collect Your Information

Information You Provide

Information We Collect by Automated Means

How We Use the Information

Technologies We Use

How We Use the Information Collected by Automated Means

Do Not Track

Information We Share

Your Rights and Choices

Children’s Privacy

Storage of Information / Data Transfers

Information Security and Data Retention

User Submitted Content

Third Party Websites

California Privacy Rights

Nevada Residents

EU Residents

Updates to Our Privacy Policy

How to Contact Us

How We Collect Your Information

We may obtain information about you from various sources. We may collect information when you purchase goods
or services from us, provide it to us at one of our stores, on our website located at theoredddinary.shop (the “Website”), via our social media pages, at one of our events or if you
contact us by telephone, e-mail or live chat.

Our products are available for sale online, in our or our reseller’s retail stores and many department
stores. Unless otherwise indicated at the time that you provide your information, any information collected
in our reseller’s retail stores or department stores is not provided to us. This Policy does not address any
data collection by any of our retail partners. When you visit our Website or our social media pages, we may
also collect certain information about your device or usage by automated means, including using technologies
such as cookies, web server logs and web beacons.

The kinds of personal information we may collect are set out in Sections 2 and 3 of this Policy.

In relation your information collected for the purpose of purchasing our products in the United Kingdom or
the European Economic Area, the controller is theoredddinary.shop UK Ltd.

Information You Provide

You may choose to provide information to us in a number of ways, such as when you participate in an offer or
promotion, when you make a purchase on our Website or in our stores or via our social media pages. The types
of information you may provide to us include:

Contact information (such as name, postal address, email address, mobile
or other phone number)

Age and date of birth

Gender

Payment information (such as your delivery address and billing address)

Purchase history

Account information (e.g. user ID)

Product preferences and feedback

Location information

Information in relation to product complaints (includes reaction to skin, your ethnic origin and
allergies)

Content you provide (such as photographs, videos, reviews, articles, survey responses and comments)

Device information provided to us through the type of device you use when you visit our Website and
social media pages which may also include your unique device identifier, IP address, type of device or
mobile operating system

Information provided to us through social media networks when you visit our social media pages (such as
your name, profile picture, likes, location, friend list and other information made publicly available
by you on the social media network)

Information We Collect by Automated Means

When you visit our Website, view or click on our online advertisements (including our advertisements on
third party websites), or visit our social media pages, we also collect certain information about your usage
or device by automated means or by using technologies such as cookies, web server logs and web beacons. For
example, if you visit our Website, we may collect your IP address, your unique device identifier (or other
device identifier) and/or geolocation data. As set forth in more detail below, we may also collect
information about your usage and browsing habits using various web-based technologies.

We use Adyen, Stripe and PayPal for payment, analytics, and other business services. Adyen, Stripe and
PayPal collect identifying information about the devices that connect to its services. Adyen, Stripe and
PayPal use this information to operate and improve the services it provides to us, including for fraud
detection. You can learn more about Adyen and its privacy practices here: https://www.adyen.com/policies-and-disclaimer/privacy-policy .
You can learn more about Stripe and its privacy practices here: https://stripe.com/privacy-center/legal . You can
learn more about PayPal and its privacy practices here: https://www.paypal.com/ca/webapps/mpp/ua/privacy-full .

How We Use the Information

We may use the information provided to:

Send you promotional materials or other communications, in accordance with your communication
preferences

Provide products and services to you

Process your payment and/or gift card transactions

Create and manage your online account, including access to your online
and in-store purchase history

Assist with product selection

Respond to your inquiries

Tailor ads displayed to you on our Website and elsewhere to your interests and history with us

Communicate with you about, and administer your participation in, special events, contests, sweepstakes,
surveys and other offers

Operate and communicate with you about our social networking applications

Operate, evaluate and improve our business (including developing new products and services)

Improve our current products and services; manage our communications; analyze our products; perform data
analytics; and perform accounting, auditing and other internal functions

Protect our systems and infrastructure from security risks

Comply with applicable legal requirements, relevant industry standards and our policies

As otherwise required, authorized or permitted by applicable laws.

If we use your information in ways not mentioned here, we will let you
know in advance.

Technologies We Use

Cookies, Web Server Logs and Web Beacons

Cookies are small text files that websites send to your computer or other Internet-connected device to
uniquely identify your browser or to store information or settings in your browser. Your browser may tell
you how to be notified when you receive certain types of cookies and how to restrict or disable certain
cookies. Please note, however, that without cookies you may not be able to use all of the features of our
Website. For details on these types of cookies and information on how to opt-out, click here .

In conjunction with obtaining information through cookies, our web servers may log details such as your
operating system type, browser type, domain, and other system settings, as well as the language your system
uses and the country and time zone in which your device is located. The web server logs also may record
information such as the address of the web page that linked you to our Website and the IP address of the
device you use to connect to the Internet.

To control which web servers collect this information, we may place tags on our webpages called “web
beacons.” These are computer instructions that link web pages to particular web servers and their cookies.

Third Party Web Analytics Services

We may use third party web analytics services on our Website such as Google Analytics. The service providers
that administer these services use technologies such as cookies, web server logs and web beacons to help us
analyze how visitors use our Website. The information collected through these means (including IP address)
is anonymized before being shared with these service providers, who use the information to evaluate use of
the Website. You may deactivate the ability of these analytics services to analyze your browsing activities
on the Website. If you would like to opt-out from the use of your information by Google Analytics, you may
use Google’s Analytics opt-out browser add-on designed for this purpose.

Targeted Advertising

We also may contract with third-party advertising networks that collect IP addresses and other information
through the use of cookies, web server logs and web beacons on our Website and emails; on third-party
websites and emails; and on our advertising placed on third-party websites. They use this information to
provide advertisements about products and services tailored to your interests (including for companies not
affiliated with us). You may see these advertisements on our Website and other websites. This process also
helps us manage and track the effectiveness of our marketing efforts. To not have your information shared
with such parties, you may manage your cookie preferences here , or by going to our " Do Not Sell My Personal Information " web page.

How We Use the Information Collected by Automated Means

We may use the information collected through automated means on our Website for market research, data
analytics and system administration purposes, such as to determine whether you have visited us before or are
new to the Website, to tailor ads displayed to you on our Website and elsewhere and for compliance with our
legal obligations, policies and procedures, including compliance with relevant industry standards. We also
may use the information in other ways for which notice is provided at or before the time of collection.

Do Not Track

We currently do not change our tracking practices in response to “do-not-track” signals or other similar
mechanisms. “Do-not-track” is a privacy preference that you can set in your web browser to indicate that you
do not want certain information about your webpage visits collected across websites when you have not
interacted with that service on the page. For details, including how to turn on “do-not-track, visit https://www.eff.org/issues/do-not-track .

Information We Share

We do not rent lists or sell or otherwise disclose information we collect about you, except as described
here. We may share your information with:

Our affiliated legal entities

Third party service providers who perform services on our behalf based on our instructions. We do not
authorize these service providers to use or disclose the information except as necessary to perform
services on our behalf or comply with legal requirements. Examples of these service providers include
entities that process credit card payments, fulfill orders and provide web hosting, advertising and
marketing services.

In addition, and notwithstanding any other provision herein, we may retain and disclose information about
you (a) if we are required to do so by law or legal process; (b) to law enforcement authorities or other
government officials; or (c) when we believe disclosure is necessary or appropriate to prevent physical harm
or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal
activity.

We also reserve the right to transfer information we have about you in the event we sell or transfer all or
a portion of our business or assets, including in connection with a merger, acquisition, reorganization,
liquidation, change in control or other sale by or of us or any affiliated entity (in each case whether in
whole or in part). Should such a sale or transfer occur, we will use reasonable efforts to direct the
transferee to use information you have provided to us in a manner that is consistent with this Policy.
Following such a sale or transfer, you may contact the entity to which we transferred your information with
any inquiries concerning the processing of that information.

Your Rights and Choices

We offer you certain choices in connection with the information we collect from you, such as how we use the
information and how we communicate with you. To update your preferences, please contact us in the manner
specified below.

Email Opt-Out

You can at any time tell us not to send you marketing communications by email by clicking on the unsubscribe
link within the marketing emails you receive from us or by contacting us as indicated below.

Social Networking Application Opt-Out

To remove or delete our social media applications from your social networking account, follow the
instructions from the particular social network.

Access and correct your information

You have the right to request access to, or corrections of, any personal information which we hold about
you. We will respond to all access or corrections requests promptly, and in accordance with applicable laws.
If you would like to make an access or correction request, you should submit your request using our contact
details in Section 19 of this Policy below.

Children’s Privacy

Our Website is not directed to children under the age of sixteen and we do not knowingly collect information
from children under the age of sixteen on our Website. If we become aware that we have inadvertently
received information from a visitor under the age of sixteen on our Website, we will delete the information
from our records.

Storage of Information / Data Transfers

theoredddinary.shop is based in Canada and operates an international retail and online business. As a result, your
information may be transferred to, stored at or processed in other countries, including Canada, the United
States, Australia, Germany, France, Hong Kong and United Kingdom and other countries which may not have
equivalent privacy or data protection laws. However, regardless of where your information is transferred, we
will protect it in accordance with this Policy and applicable law.

Information Security and Data Retention

We use physical, technical, organizational and administrative safeguards to help protect your information
from unauthorized access or loss. For example, we use technology like encryption to protect sensitive
information (such as your name and address) during transmission. However, no security system is perfect, and
we cannot promise that information about you will remain secure in all circumstances, including the security
of your data during transmission to us. We will retain your information for as long as the information is
needed for the purposes listed herein and for any additional period that may be required or permitted by
law.

User Submitted Content

Users may be able to submit reviews, content and other information and materials that users have created
through our Website and through third party social media platforms. theoredddinary.shop MAY REMOVE OR MODERATE ANY USER
CONTENT CREATED THROUGH OUR WEBSITE OR ANY THIRD PARTY SOCIAL MEDIA PLATFORMS AT ITS SOLE DISCRETION. ANY
OPINIONS EXPRESSED